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ADVERTISING MANAGER

Job Reference: 00797534
Date Posted: 21 April 2017
Employer: Coral Retail
Location: Gibraltar
Salary: Market Rate
Sector: Sales & Marketing > Other; Bookmakers
Job Type: Permanent
Closing Date: 17 June 2017

Job Description

ABOUT THE ROLE

The Advertising Manager will be responsible for delivering the daily Print, TV or Radio advertising requirements for the Ladbrokes or Coral brand, working across a seven day week on a rota basis.

The role will require effective communication with range of other departments including design, trading, brand and other marketing functions in order to produce high quality, on brand and relevant best-in-class customer communications across Sportsbook, Casino & Bingo.

The Advertising Manager will work in the Marketing Team in Gibraltar and report into the Senior Advertising Manager.

Key Responsibilities

  • Responsible for delivering the daily advertising requirements for Ladbrokes or Coral, management of deadlines and ensuring all content is accurate and compliant. This will involve gathering information from the trading department, producing briefs for internal & external agencies, managing workflow & approval process.
  • The role will also require copy writing and layout guidance
  • Work closely with the Senior Advertising Managers and the Head of Advertising to effectively manage the print and TV budget to ensure spend is in line with budget.
  • Track the monthly/quarterly budgeting process to ensure that all spend is accounted for and matches the accrued amounts on the finance team tracker.
  • Liaise with the Ladbrokes and Coral brand directors in the creation of TV and press advertising templates to ensure the advertising team are in-sync with the latest core brand KPIs.
  • Work closely with external agencies and in-house teams including Media Agencies, Design Team, Trading, Marketing, Product & Support teams to establish and deliver the business advertising needs.
  • Contributed to the data collection and output process for our media marketing mix model optimisation work.
  • Key contributor to development of strategic event and campaign planning to maximise the commercial opportunity presented by key events such as Cheltenham Festival & major football tournaments.
  • Be aware of market, competitor and industry trends and offers to help the business formulate the most appropriate marketing messages ensuring the customer is at the heart of everything we do.
  • Ensure that all activity delivered is consistent with Brand guidelines and the appropriate approvals procedure followed and the relevant sign off obtained to ensure all customer facing communications are correct, legal and compliant.
  • Be aware of and understand appropriate legislation for relevant media channels e.g. Gambling Commission, Advertising Standards Authority and Senet Group to help ensure all activity is fully compliant.
Specialist Skills and Experience Required
  • Strong experience working in a sports, gaming or news related copywriting or content role at senior level.
  • University-level education in Marketing, English or equivalent industry recognized certificates preferable.
  • Strong knowledge of all Microsoft products such as Word, Outlook, Excel and PowerPoint.
  • Strong knowledge of Communication/marketing/SEO trends currently used in online CRM
  • Ability to manage multiple projects, with the ability to switch from one to the other seamlessly.
  • Strong knowledge and understanding of mobile and tablet gaming
  • Proven personal communication skills (written, verbal and presentational)
  • Keen interest in writing, popular culture, and new advertising trends and techniques
  • Ability to create simple, effective, engaging promotional messaging.
  • Good stakeholder management experience
  • Strong understanding of Brand guidelines & tone of voice principles for offline and online media
  • Strong communications skills (written, verbal and presentational)
  • Strong organizational and project management skills
  • Ability to develop strong working relationships with internal and third party service providers 
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