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CRM Executive

Job Reference: 00797473
Date Posted: 10 March 2017
Employer: Tote
Location: Ireland
Salary: Market Rate
Sector: Bookmakers
Job Type: Permanent
Closing Date: 31 March 2017

Job Description

Tote Ireland is looking for an experienced CRM Executive to join the Marketing team. Reporting to the Sales & Marketing Manager, the role involves the development, implementation and optimisation of a lifecycle CRM strategy for the entire customer base maximising customer value to drive long term retention.

Key responsibilities include the extraction, cleaning and analysis of data and the delivery of key insights to identify customer profiles. Strong analytical skills are required along with report generation and the ability to provide action plans to deliver upon the commercial objectives of the business.

The successful candidate will have a minimum of 2 years' experience in a similar role, with good technical competence and excellent communication and organisational skills with an eye for detail and experience of implementing a CRM system and data migration. An interest in/knowledge of the racing or gambling industry would be an advantage but is not a requirement.

For more details on this role, visit


Application to: Helen Seery, HR Manager,Human Resource Deptartment, Horse Racing Ireland, Ballymany, The Curragh, Co. Kildare

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