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Public Relations Executive

Job Reference: 00797528
Date Posted: 21 April 2017
Employer: Ladbrokes
Location: Stratford, Greater London
Salary: Market Rate
Sector: Advert / Media / Entertainment > Public Relations; Bookmakers
Job Type: Permanent
Closing Date: 31 May 2017

Job Description

Deliver Ladbrokes’s consumer PR work for the UK around football, sports and mainstream current affairs, acting also as a spokesperson for Ladbrokes in these areas. The role will have football PR especially prominent in its execution with the digital football PR work prioritised, but will also incorporate other sports and current affairs Exec work. Securing a highly competitive share of voice in the traditional, broadcast and – especially – the digital media to promote the brand and secure commercial benefits through expert written work, ideas generation and smart execution of plans. Providing all-round PR support to the Head of Department and Director of PR, as required. Working with external agencies and key internal stakeholders to deliver innovative, digital-led ideas to drive the Ladbrokes brand for key audiences. Liaise closely with social media and news teams to provide PR support for their work.
Responsibilities & Experience

Key Responsibilities:

  • Seize and deliver on the daily media opportunities for football especially, and also sport and current affairs work, promotions and stories, ensuring all work elevates the department’s drive to be the most recognizable voice in the media.
  • Improve overall results – measured monthly and quarterly – in football, sport and current affairs media space.
  • Work alongside PR and marketing agencies, along with internal stakeholders, to design and deliver exciting, digital-led projects for key sporting and topical calendar events to elevate the Ladbrokes voice across all media
  • Contribute fully to a vibrant team ethic of new ideas, cost-effective projects and be at the forefront of new ways of digital working across all sports PR
  • Be a first-rate, high-level company spokesperson for all football media work, actively appearing on leading national and international channels and speaking knowledgeably and engagingly to various audiences, including social media and internal audience
Key Accountabilities:
  • Design the football PR programme for Ladbrokes with a strong digital-first theme, focusing on the key calendar opportunities
  • Work on a media response to all football (and, as determined by line manager, sport, politics & current affairs media enquiries and opportunities both reactive and proactively sought).
  • Align work to the One Ladbrokes programme and other commercial objectives.
  • Support Line Manager with planning and management of the consumer PR budget for key focus areas, especially within football, from design-of-brief to agency-sourcing, execution and reporting of KPIs where necessary.
  • Accessible to Director of PR for providing comprehensive advice and guidance on daily PR performance, initiatives and support
  • Prepare fully for all reviews and measurement criteria from senior members of the team
  •  Become recognized internally as a leading advocate of sponsorship opportunities in PR – notably across all football properties – and a deliverer of impactful campaigns to drive commercial benefits and brand strength. 
  • University degree minimum 2:2
Experience & Skills
  • Evidence of commitment to Public Relations as a career.
  • Experience (work experience minimum) within press office environment
  • Previous experience within UK betting and gaming industry


  • Broadcasting experience and presence within national mainstream press and digital media


  • 1-2 minimum years of Exec level (minimum) Press Office and/or PR work.


  • Evidence of broadcasting expertise and written results in consumer media.

  • Exceptional writing skills, first-rate communication skills verbally for both internal & external audiences, evidence of betting industry themes and media programmes (especially consumer work for Ladbrokes and rival brands)


  • Champions League knowledge of football news themes at professional level

  • Financial / budgetary competence
  • Betting savvy with parlance and sporting pasison
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