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A day in the life of a PR Representative

06 July 2015

OLBG is a free to join sports betting community with over 50,000 members who share their thoughts and tips on all manner of sports in a combined effort to beat the bookmakers. The OLBG site itself hosts several tipping competitions throughout the year and gives away around £10,000 a month in cash or free bets. The forum discussions are both informative and friendly, while some of the blogs have trends and statistics of the highest quality to aid you with your betting. The final nail in the bookmakers coffin has been the launch of the OLBG app which has been met with huge praise from its users because of its easy way to access tips and place bets. OLBG are also widely known for their sponsorship of several mares’ races during the jumps season with the climax being the OLBG Mares’ Hurdle at the Cheltenham Festival, which recently witnessed Willie Mullins’ super mare Quevega make history by winning the race for six successive years.

 

How did you get involved in this role?

I started off with OLBG by helping to look after their website but shortly after we gained sponsorship of the Mares’ Hurdle at the Cheltenham Festival in 2012 my boss approached me and asked if I’d like to have a try at being OLBG’s PR Representative before they considered advertising. He said he had spotted something in me and believed I could do the job so I accepted without hesitation on a trial basis and haven’t looked back since.

What attracted you to the job?

I love jump racing for one, it’s my passion and I’m also very outgoing and confident so the fact that I knew there would be lots of interviews to do both on the radio and television didn’t faze me at all. The fact that I knew I’d also have to liaise with many of the best jumps trainers around on a regular basis was the icing on the cake.

What is a typical day like for you?

On a day when we are sponsoring a race I’ll arrive at the track around 10am then take part in interviews with the local radio stations,horse-racing radio stations and also whatever television channels wish to talk to me. I will then speak to any trainers who have been supporting our races and have runners in our race that day before presenting the trophy after the race and gathering any quotes that can be used for a press release

What is your favourite part of the job?

We always take along several OLBG members to the races with us when we are sponsoring and take a few of them into the parade ring before the race to help select the best-turned-out prize and then the winner’s enclosure afterwards. Seeing them experience something that will stay with them forever is very heart warming.

Which part of your job would you like to change?

To be honest only one and that is the M25! It seems like every car journey I take involves that motorway and I can count on one hand the times I’ve got through it without severe delays.

What is the career progression for someone in your role?

We aren’t a huge company so unless I want to end up as the CEO and he’ll probably be reading this so I’d better say that’s not my ambition, then staying on as the OLBG PR Representative would make me more than happy for the foreseeable future.

What advice would you give to someone thinking of taking a similar role?

Be confident in your ability and don’t beat yourself up if you make a mistake. Even the most natural racing presenters and pundits make mistakes, so why can’t you? Just throw yourself into the job, learn all you can and enjoy it, because a happy worker will always produce more than one who isn’t.

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