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A day in the life of a Sales Consultant

22 December 2015

David Rorison - Sales Consultant/Account Manager in a Bloodstock Company based in Australia

Why did you decide on a career in your chosen industry, and when did you decide?
I was 15, I had little interest in school and my dad has no connection to horses but has a natural interest and passion for the sport which was passed onto myself.

How did you get started in the industry? What qualifications and experience did you gain?
I applied to the Northern Racing College after seeing an advertising brochure on the school bulletin board. I had never seen a horse until I started at the NRC.  I now have my NVQ  Level 1 & 2 in Racehorse Care which is an Apprenticeship. 

What is your current role and how did you get into it? What year did you start it?   
I am a Sales Consultant for Bloodstock.com.au which is the digital department of W.M Inglis.  Before I started with Bloodstock.com.au, I held multiple management positions within racing latterly with Gai Waterhouse Racing.  I gained further experience of confirmation and pedigrees by attending the sales and inspections around Australia with prominent & successful agents & trainers such as Gai Waterhouse, John 0’Shea (Godolphin), James Harron & Bruce Slade.
I started with Bloodstock.com.au in July 2014.

What does a typical day involve? What are your key responsibilities? 
1. I make 40 cold calls to prospective new clients for new stock to sell.
2. Follow up on emails and enquires regarding horses I have for sale.
3. Manage private sales agreements with vendors and purchasers.
4. Attend race meetings, barrier trials, sales, track work & stallion parades.
5. Send client updates for their horses they have for sale with me.

What do you think are the most important skills for someone in your role to have? 
Experience working with horses
Communication skills
Professional attitude
Sound racing & breeding knowledge
Competent use of computing & Microsoft word
Self motivation

Describe the aspects of your job you find particularly rewarding...
I particularly enjoy inspecting yearlings and assessing their value and rating.  Post sales I like to see how the horses I inspected and rated, progress through their career and comparing them with my notes when inspecting them.

What one piece of advice would you give to someone seeking a career in your sector/industry?
Work hard, build your experience and ask questions.

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