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Betfred stalwart Haddock named CEO

22 July 2014

BETFRED are to have their first chief executive in two years with the appointment of company stalwart John Haddock to the position.

Haddock, who has worked for Betfred founder Fred Done for nearly 30 years, had been managing director of the bookmaker's retail side and had been responsible for integrating the Tote's betting shops into the firm's wider estate following the sale of the Tote in 2011.

He was also instrumental in bringing Betfred TV to the company's 1,380 shops.

The news comes at the same time as the announcement that Betfred's managing director for digital, Chris Sheffield, is to leave the company at the end of August. Sheffield had originally joined for two years but ended up staying for three and a half years.

Betfred have been without a chief executive since Trevor Beaumont left the company in July 2012. He had been the bookmaker's first chief executive when appointed to the role in June 2011.

Haddock said: "I'm delighted to be the new chief executive of Betfred and look forward to continue growing the company across all platforms whether it's in the shops, on racecourses or digitally."

Former marketing manager Gemma Strath has been appointed as Betfred's group marketing director while they have also appointed a new marketing agency Brothers and Sisters.

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