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Betfred to sponsor World Snooker Championship

17 March 2015

BETFRED have been announced as the new sponsors of the World Snooker Championship in a deal announced on Friday.

The bookmaker is returning as the backer of the sport's biggest event, due to take place at the Crucible Theatre in Sheffield from April 18 to May 4, having previously been sponsor between 2009 and 2012.

Betfred founder Fred Done said: "I'm absolutely delighted to be once again sponsoring the World Snooker Championship.

"It's the pinnacle of the game and one of the key sporting events of the year. I'm really looking forward to be back at the Crucible which I regard as the home of snooker."

The firm have signed a three-year deal, with the winner of the tournament landing a £300,000 first prize.

World Snooker chairman Barry Hearn said: "We are thrilled to welcome back Betfred as title sponsor of our blue riband tournament and we look forward to working closely with their team on delivering another top class event.

"We recently announced that we are staying at the Crucible until 2017, so this agreement with Betfred fits perfectly and gives us a firm foundation to keep growing the event in the coming years."

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