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BetVictor appoint new chief executive.

12 November 2014

Michael Tabor has found the man he wants to head bookmakers BetVictor with the news that Andreas Meinrad is to be the firm's new chief executive. Meinrad will join the company on February 1 from gaming giant where he has worked as chief marketing officer and, most recently, chief commercial officer. Tabor acquired BetVictor from the firm's founder Victor Chandler in May, when the then chief executive Michael Carlton stepped down.

Meinrad played an important role in the merger between Bwin and PartyGaming where he had overall commercial responsibility for the enlarged group and oversaw product, marketing and customer service. Tabor said: "Since acquiring BetVictor in May, we have been looking for a world class executive to lead the business. "Andreas is an outstanding operator with a proven track record of success who will bring a wealth of global brand experience to BetVictor." 

Meinrad had previously had senior roles with companies including Red Bull and Nike and worked in locations including New York, Vienna, Los Angeles, Madrid and Copenhagen. 

He said: "I am extremely excited to be joining BetVictor. It is a great brand with a very good reputation among its users and with a fantastic opportunity for growth in the fut ure given the investment and strategic vision of the owner. "I am sure that my experience in the sector as well as outside of the industry, coupled with my passion for sports and betting, will help us fulfil the untapped potential of the business."

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