Skip to Content

Cope and Rust team up in Ladbrokes internet division

07 August 2012

TWELE years after being appointed development director of Ladbrokes’ recently created internet division, Damian Cope is back in the fold as part of the company’s latest attempt to make up lost ground in this vital sector.

Cope’s move reunites him with Nick Rust, writes Howard Wright.

In June 2000, when Cope joined from market rival Blue Square, which he co-founded and where he was managing director, Rust moved up from marketing controller in the UK to e-gaming operations director.

Rust moved on in the meantime to Gala Coral, which Cope also counted as one of his stopping-off points in the e-commerce division, but they are back together as a result of Ladbrokes chief executive Richard Glynn’s decision to address worse-than forecast

progress by sending head of products – including digital – Richard Ames on immediate gardening leave.

Rust, who became head of channels as part of the June 2011 management reshuffle in which Ames gained his final role, has also been given responsibility for the profit and loss side of both Ladbrokes UK and Ireland retail and digital businesses, while

Cope looks after the international businesses.

Since leaving Ladbrokes in early 2002, Cope has set up Rank Interactive Gaming, worked as managing director of the interactive gaming channel Avago and been with Gala Coral as operations and marketing director of their e-commerce division.

He m ay not relish being reminded that when he joined Ladbrokes for the first time, he described the company as being “already ahead of the game in terms of delivering e-commerce services”, adding “I’m very excited about the opportunity to help the world’s largest bookmaker extend its leadership online.”

In a further Ladbrokes switch revealed at last week’s half-year results announcement, Mark Grimes, director of IT, has joined the executive committee with responsibility for ensuring technology delivery is given increased profile and scrutiny.

Ames will see out his time on the sidelines until November 30.

His pay-off will be a maximum of £506,585, depending on whether he takes another job in the eight months after his leaving.

He will also be eligible for a discretionary bonus.

Back to News