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Cruddace installed new chief at Arc

29 June 2015

Cruddace installed new chief at Arc By Jon Lees and Andrew King MARTIN CRUDDACE, the former Betfair executive and chief executive of the Association of British Bookmakers, has landed the job of chief executive at racecourse operator Arena Racing Company.

The qualified solicitor, who in recent years has been linked with similar vacancies at the BHA and Ascot, has been chosen to replace Tony Kelly, the managing director who is to take up anew position with the Hong Kong Jockey Club. 

Cruddace had been a 10-1 chance in Betfair’s first show of prices on the identity of Kelly’s successor but secured the position on the strength of his legal,regulatory and commercial experience. 

He said last night: “I'm a huge fan of British racing and excited to be able to be involved with the sport in a professional capacity.“As the largest racecourse operatorvv ,Continues page 4 Former Betfair executive ‘excited’by new challenge Arc has a crucial role to play, and I will look forward to being able to use my experience to lead Arc at an important time for the company and British racing.

”Cruddace, who will take up the role on August 17, was responsible for all UK and european regulatory matters as Betfair’s director of corporate and legal affairs and member of its executive committee. 

He negotiated a £40 million five-year commercial deal with British racing and spent his last year in the United States as acting chief executive of the horse race betting channel TVG, a Betfair subsidiary. A member of the Racehorse Owners Association, he has shares in several jumps horses, including the David Pipe trained Big Occasion, who won the Midlands National at Uttoxeter in 2013.

Before he joined Betfair, Cruddace was an equity partner in law firm Schillings,where his high-profile clients included Rowan Atkinson, Piers Morgan, Angus deayton, John Cleese and Rowan Atkinson. He also acted for a number of reality show participants, securing a large six-figure sum in a successful legal action against Sky.

Arc chairman David Thorpe said: “I am delighted to welcome Martin to Arc.With his wealth of experience of racing and betting I believe he has the key attributes to successfully lead Arc during this exciting period of development for the company.“Martin is set to inherit a strong and talented management team and some of the best and most talented race course teams in the sport.“We all look forward to working with Martin and ensuring Arc continues to play a vital role in the future success of British racing.

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