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Fahy delight at Ladbrokes appointment

12 January 2016

KRISTOF FAHY last week officially started in his new role as chief marketing officer for Ladbrokes where he will again team up with chief executive Jim Mullen. 

Fahy, who will be in charge of all brand and marketing activity across Ladbrokes’ digital and retail sector, joins the bookmaker from Telegraph Media Group where he spent just six months,having been CMO at Hills for the previous five years.

He will report to Mullen, his former colleague at William Hill,and will sit on the executive management team. When the proposed merger with Coral goes ahead Fahy will become CMO of the enlarged group. 

Fahy said: “I'm delighted to arrive at Ladbrokes at such an exciting time for the company.Ladbrokes has an extremely strong brand and I'm looking forward to building upon that strength with our marketing, advertising and sponsorship activity.

“Jim Mullen made marketing central to his strategy for Ladbrokes and we now have many opportunities across a variety of sports to showcase the passion Ladbrokes brings to sport.”

In what appeared to be appointed reference to the current row over British racing’s authorised betting partner policy,Fahy added: “We want to deploy our considerable expertise, skills and brand strength in those places where our customers are most active.

“We have already forged some outstanding opportunities with our SPFL partnership in Scottish football and our Challenge Cup sponsorship in rugby league and we have an appetite for more.

“We want to work with sports who appreciate what we can deliver and who understand the value we provide.”Mullen said Fahy was a high quality addition to the company’steam “at a crucial time”

He added: “Our products are now better than or at least on a par with the best in the market and we need to get more recreational customers on board.

“Kristof has an excellent track record in this area and he has the expertise and fire power to get the Ladbrokes brand seen in more places more often.”

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