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Johnson joins SIS from Perform to drive digital sports rights partnerships

01 September 2014

Satellite Information Services (SIS) has appointed David Johnson as Head of Digital Rights as the company looks to secure key partnerships in sport and develop new products for the online market.



Johnson joins SIS, the leading provider of end-to-end products and services to the betting and broadcast industries, from Perform Group. He will be responsible for developing digitally-driven commercial relationships with a range of partners including Sports Federations and Rights Agencies.
The appointment is the latest move in SIS’s programme of growth and diversification, launching new digital products and services to deliver its existing core content, and building on them to offer a wider portfolio of sports and events to media and bookmakers. Paul Baker, Director of Strategic Development, SIS, said: “I’m delighted that David has joined us. He has a proven track record in the sports content industry and working with sports rights holders particularly. He will drive the development of our official data and pictures portfolio.”

Johnson spent 11 years with the digital media business, Perform Group, in a series of executive and entrepreneurial roles. He was responsible for delivering several innovative relationships with rights holders including, in football, the Premier League, Football League and North American confederation CONCACAF; the Professional Squash Association; and the world basketball federation, FIBA. He also worked with broadcast rights holders, including Fox Soccer in the United States. Johnson worked extensively for Perform in North America and the Middle East-North Africa region.
Johnson said: “I’m thrilled to be joining SIS at such an exciting time in the company’s development.

SIS has a great history of innovation, a high level of expertise in producing high quality data and live pictures, and a reputation for integrity. I’m looking forward to building on those qualities and helping drive the push into the digital world.”

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