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Ladbrokes: Kristof Fahy joining as chief marketing officer

09 October 2015

FORMER William Hill executive Kristof Fahy is returning to the betting industry as chief marketing officer for Ladbrokes where he will lead all brand and marketing activity across digital and retail. 

Fahy joins Ladbrokes from Telegraph Media Group where he spent just six months having been CMO at Hills for the previous five years.

He will report into Ladbrokes chief executive Jim Mullen, his former colleague at William Hill, and sit on the executive management team. If the proposed merger with Coral goes ahead Fahy will become CMO of the enlarged group.

Mullen said: "Kristof has exceptional experience in our sector and a track record of delivery in the battle to attract and retain recreational customers.

"When I set out the Ladbrokes organic plan for building long term recreational scale and made the necessary budget commitment to boost our marketing presence, I was always conscious that I would need an experienced and creative marketing professional to lead the programme.

"In Kristof, I have recruited the right leader who can help us maximise our spend and grow the long term loyal customer base that will build a better Ladbrokes and deliver our long term targets and ambitions."

Fahy added: "I am delighted to be joining Ladbrokes at this time. They have laid out an ambitious organic plan with marketing at its heart as well as progressing a transformational deal with Coral.

"While the challenges in these plans are clear and the market place incredibly competitive, the opportunities are exciting and deliverable and it's a great time to be joining Jim and the Ladbrokes team."

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