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ONLINE betting brand Bodog have put plans to expand their UK-based operation on hold

23 April 2012

ONLINE betting brand Bodog have put plans to expand their UK-based operation on hold, leading to a number of redundancies. It is believed the decision is based on the time the government will take to introduce fresh internet gambling legislation, writes Howard Wright.

BodogUK, which introduced horseracing to their service last December, became the first bookmaker to take out a new licence with the Gambling Commission as part of a programme intended to turn the business focus from Europe to the UK.

However, it is understood that with the government's new online gambling regulation - based on point-ofconsumption taxation and licensing - at least two years away, the plan has been put on ice.

A company spokesman said yesterday: "We have undertaken a long period of market analysis in the UK and are now starting to adapt our product to fall in line with those findings.

"We feel we now have a better understanding of what the UK customer wants and the focus is on restructuring our business to be better placed to put that information into practice."

BodogUK have not confirmed figures for redundancies - one report referred to "up to 70" - but a spokesman said: "None of them is business facing, so from a customer point of view nothing has changed."

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