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Rees in SIS marketing role

30 December 2014

SIS has appointed Paul Rees to the new role of head of marketing for its betting division to help the company's diversification into the digital sector. 

The firm said the position has been created "to focus on SIS Betting's understanding of customer and consumer needs as the world embraces digital technology" with Rees brought in to develop marketing strategy and to support the launch of new initiatives. 

He said "Its an exciting time to join the business, with the company's push into the digital age well under way. "SIS Betting is currently building on the core product of data and pictures for betting shops by developing new products to meet the growing demand for digital products and services. "There's an opportunity to further develop our marketing capability to clearly communicate our new products and services, and ensure we are listening to customers and consumers so that we continue to develop and deliver a compelling offer" 

Ree's previous experience was in marketing and brand management in food retail and manufacturing, most recently with Argos, and he said he was new to the betting industry. He went on: "Hopefully, I'll bring a fresh pair of eyes to SIS in developing our marketing capability, customer and consumer understanding, as well as our products and services offering."

SIS commercial director Paul Witten added: "Paul has huge experience and marketing knowhow, so we're looking forward to his input as the company moves into the digital world."

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