28 April 2015
Gav Thompson, who has more than 20 years’ experience with brands including Guinness, PlayStation and Toyota, as their new chief marketing officer.
Thompson, who starts in June, said: “I have always been a huge fan of the Paddy Power brand. The brand is overflowing with creativity, entertainment, disruption, innovation and mischief. “To be asked to be CMO of such a unique proposition is a real honour. This really is my perfect job and I cannot wait to get cracking.”
Thompson replaces Christian Woolfenden, who was made Paddy Power’s managing director, retail (UK & Ireland) in December.
Paddy Power chief executive Andy McCue added: “I am thrilled to welcome Gav to Paddy Power. He is a world-class marketing talent and his passion for customers, brand experiences and innovation matches perfectly with Paddy Power’s.
“Gav joins at an exciting phase in the business and will be a superb addition to a strong team.”
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