Thompson is Paddy Power’s marketing chief

Gav Thompson, who has more than 20 years’ experience with brands including Guinness, PlayStation and Toyota, as their new chief marketing officer. 

Thompson, who starts in June, said: “I have always been a huge fan of the Paddy Power brand. The brand is overflowing with creativity, entertainment, disruption, innovation and mischief. “To be asked to be CMO of such a unique proposition is a real honour. This really is my perfect job and I cannot wait to get cracking.” 

Thompson replaces Christian Woolfenden, who was made Paddy Power’s managing director, retail (UK & Ireland) in December. 

Paddy Power chief executive Andy McCue added: “I am thrilled to welcome Gav to Paddy Power. He is a world-class marketing talent and his passion for customers, brand experiences and innovation matches perfectly with Paddy Power’s. 

“Gav joins at an exciting phase in the business and will be a superb addition to a strong team.”