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WILLIAM HILL have announced they are to launch an apprenticeship scheme

31 January 2014

WILLIAM HILL have announced they are to launch an apprenticeship scheme that will result in the recruitment of up to 200 new apprentices to work in the bookmaker’s chain of betting shops.

The pilot scheme, aimed at 18- to 24-year-olds who are not in full-time education, will be launched in March after William Hill joined up with Pera Training, one of Britain’s leading providers of apprenticeships.

The scheme will cover William Hill betting shops in the Midlands, Manchester, central London and parts of Scotland. All applicants must be 18 or over.

William Hill’s group HR director David Russell said: “The William Hill apprenticeship scheme has been designed to complement our fantastic retail academy training programme and to highlight the great career opportunities our company has to offer.

“Youth employment remains a key issue in today’s difficult economic climate, and our apprenticeship scheme will attract those who are looking to gain skills and develop a long-term career.

“Our apprentices will complete a bespoke retail apprenticeship for the betting and gaming industry and receive qualifications that enhance themselves, their career and William Hill’s future generation.”

Hills said the apprenticeship would provide in-depth knowledge on the key aspects of the licensed betting business.

Pera Training will be tailoring its level 2 (Intermediate) diploma in retail skills to underpin the programme, which has specialist betting and gaming units. The apprenticeship has also been created to embed into William Hill’s existing learning and development programme.

The intermediate apprenticeship programme will take 12 months to complete, after which the graduate will be able to undertake a full range of duties in the licensed betting business.

Commenting on the new scheme Pera Training chief executive Richard Grice said: “We’re delighted to have the opportunity to work with William Hill in devising and delivering this innovative new apprenticeship pilot.

“The programme itself helps to reflect the exciting diversity of opportunities that apprenticeships can provide.”

Further details about the apprenticeship programme, the eligibility criteria and Pera Training can be found at

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